In 2011 Adidas ran a campaign through South East Asia to promote a line of fragrances. The Malaysian leg was held in a large mall in Kuala Lumpur.
THE newly launched adidas Pure Game and Happy Game fragrances have inspired some slick footbag moves among followers of the “hacky sack” in the country.
And they are hosting the Malaysian Footbag Championship as part of the launch of the brand’s body care.
Coty Beauty Far East Export general manager Fons Houtkamp said the national champion will earn a four-day trip to the International Footbag Players’ Association (IFPA) world meet finals scheduled in Helsinki, Finland from July 3 to Aug 6.
Read more at http://www.thestar.com.my/news/community/2011/05/20/footbag-tourney-part-of-fragrance-launch/#g2dBJIgk4CROk2dV.99