the Executioner wrote:My Kelloggs web commercial is up. It's nothing too spectacular; 30 seconds long and lots of 3 adds, but check it out anyway.
www.frostedflakes.com
Kellogg's web commercial
Kellogg's web commercial
Old Skool
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footjam_heger
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funklovesfootbag
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shredzilla
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Read my comment at http://www.flipsider.com/news/headlines/kelloggs.phpLazytowner wrote:Man, that's great. How'd you end up doing the spot?
If anyone's interested, I managed to encode the commercial and promo from Flash to QuickTime for offline viewing. You can download the videos from the On Air gallery at flipsider.com.
Ellis Piltz
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xXLoss_of_ControlXx
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Well, you all seem to be happy about that. I am not really.
Such a campaign happened in France Two years ago. A marketing and communication firm representing Kellogg’s came to me in Paris so as to make me participate to this campaign. At first they wanted me to do shows on a kind of tour and then they realized that they had not bought the rights to the French Soccer Federation to organize events (the campaign was bound up with the European championship of soccer) so nothing happened.
Then they wanted me to help them for the web site of the campaign. So I went to the meeting and then they introduced me to the on pack promotion and to the bag (well it is not even a bag). The campaign was destinated to the 7-12 years old children. On the pack, there were 4 tricks; one of them was the “back flip”. Just imagine a kid kicking the bag and then do a back flip and then kick it again. So I asked them, “do you really want to kill some children?” so they changed it.
And the bag is not even round but flat. Give a good bag to a 7-12 years, he will have difficulties to kick it twice. Give a Kellogg’s bag to the same child, he will not even be able to do one kick and catch it again. As the bag is more flat than round, even with a perfect inside kick, most of the time, the bag does not go straight up, above all if you kick on one angle.
Our sport is not so easy for young fellows who are not perfectly coordinated yet. So if you make it being even harder with these flat bags, this is not a good point for footbag. Children in 10 years will remember this sport as something so hard to do, that they will not even try it again.
More over the TV advert in France was done with 3D; the children are not even playing (of course, they would not have been able to do it with these shitty bags). The ad they put on the web site is almost the same one as the one we had in France, but just with different 3D bags. In France the bags were representing the players of the national French soccer team, with numbers of shirts and names of the players, now it represent, I think, some of the countries who participate to the Soccer world championship.
What I really dislike about Kellogg’s politic, is that they decide everything (Shitty bags, shitty ad) and when everything is done, they come to meet footbag players and ask: can you help us? If they wanted to do things right, first, they would have come to meet the WFA and not the FIFA (international football association). Footbag is just a marketing tool for them and they really don’t give a damned thing about it.
In France, after this campaign, we had no new player thanks to it.
They are just using footbag to promote soccer and it sucks because they just don’t give a shit about footbag. Philosophy of footbag and soccer are really not the same.
Well I could write things like this on hundreds pages but it would be too long and probably boring.
Understand me, I am happy for Peter (and congratulations for the little movie), and I will be happy if this campaign work this time and brings new players, but when it happened in France, nothing good came for footbag. The sport was just used to make money by this firm, and the French Footbag Association just got nothing from it. I also wish I could make money with footbag, but using it right and promoting the real philosophy of the sport: respect, endeavour (and not 3D), sharing, and meeting people. Kellogg’s is way too far away from this.
Moreover, the word “footbag” is not even used in this campaign (what is footy buddy? Had you heard about it before?) and there is no link with any footbag website.
Sorry about this very long post but I needed to write it.
Such a campaign happened in France Two years ago. A marketing and communication firm representing Kellogg’s came to me in Paris so as to make me participate to this campaign. At first they wanted me to do shows on a kind of tour and then they realized that they had not bought the rights to the French Soccer Federation to organize events (the campaign was bound up with the European championship of soccer) so nothing happened.
Then they wanted me to help them for the web site of the campaign. So I went to the meeting and then they introduced me to the on pack promotion and to the bag (well it is not even a bag). The campaign was destinated to the 7-12 years old children. On the pack, there were 4 tricks; one of them was the “back flip”. Just imagine a kid kicking the bag and then do a back flip and then kick it again. So I asked them, “do you really want to kill some children?” so they changed it.
And the bag is not even round but flat. Give a good bag to a 7-12 years, he will have difficulties to kick it twice. Give a Kellogg’s bag to the same child, he will not even be able to do one kick and catch it again. As the bag is more flat than round, even with a perfect inside kick, most of the time, the bag does not go straight up, above all if you kick on one angle.
Our sport is not so easy for young fellows who are not perfectly coordinated yet. So if you make it being even harder with these flat bags, this is not a good point for footbag. Children in 10 years will remember this sport as something so hard to do, that they will not even try it again.
More over the TV advert in France was done with 3D; the children are not even playing (of course, they would not have been able to do it with these shitty bags). The ad they put on the web site is almost the same one as the one we had in France, but just with different 3D bags. In France the bags were representing the players of the national French soccer team, with numbers of shirts and names of the players, now it represent, I think, some of the countries who participate to the Soccer world championship.
What I really dislike about Kellogg’s politic, is that they decide everything (Shitty bags, shitty ad) and when everything is done, they come to meet footbag players and ask: can you help us? If they wanted to do things right, first, they would have come to meet the WFA and not the FIFA (international football association). Footbag is just a marketing tool for them and they really don’t give a damned thing about it.
In France, after this campaign, we had no new player thanks to it.
They are just using footbag to promote soccer and it sucks because they just don’t give a shit about footbag. Philosophy of footbag and soccer are really not the same.
Well I could write things like this on hundreds pages but it would be too long and probably boring.
Understand me, I am happy for Peter (and congratulations for the little movie), and I will be happy if this campaign work this time and brings new players, but when it happened in France, nothing good came for footbag. The sport was just used to make money by this firm, and the French Footbag Association just got nothing from it. I also wish I could make money with footbag, but using it right and promoting the real philosophy of the sport: respect, endeavour (and not 3D), sharing, and meeting people. Kellogg’s is way too far away from this.
Moreover, the word “footbag” is not even used in this campaign (what is footy buddy? Had you heard about it before?) and there is no link with any footbag website.
Sorry about this very long post but I needed to write it.
Yeah, this confuses the hell out of me. I mean, I get frustrated enough by repeatedly reading 'hey, I just bought (footbag X), is it any good?' from newbies on .ORG, but this is ridiculous. Nobody would last long on my payroll if they pulled this kind of shit.Fkystyl wrote:What I really dislike about Kellogg’s politic, is that they decide everything (Shitty bags, shitty ad) and when everything is done, they come to meet footbag players and ask: can you help us? If they wanted to do things right...
Same deal with the guys at Duncan toys. I mean, when the decision to get into footbag was made, wouldn't the sensible course of action be to immediately hire on at least a couple of experts? A single day of research could have made the difference between their current product line and mass-produced Mr. Sandbags and 32s stitched by guys who learned from Richard Abshire.
As for the topic, it's nice to see that after 15ish years of competition at the highest level of the sport and 5ish world championships, Peter has finally earned his stripes.
Incidentally, I got my stripes playing minor hockey. I think they're in a drawer somewhere.
Colin Kennedy
[email protected]
[email protected]
Cry me a river for every time a corporation has exploited footbag without *direct and noticable* gains to the organized side of footbag, and I will have a large, salty lake. I'm not sure what that means either, but here's my point. Footbag is small and hardly known, and no company is going to hand us a miracle. Until footbag grows exponentially (by the tens of thousands per year) from the tireless work of people within the community (completely separate from any online community, which produces nill), the only thing we're going to get is a few lousy handouts, which we're lucky to get at all. Beggars can't be choosers, right? When was the last time you handed a homeless person a $100 bill? Same here.
This is not by any means a jab at Franck (salut mon ami!), who I know is one of the (relatively) few people who has actually made significant contributions to footbag's promotion. I respect his opinion, and agree with it almost entirely.
However, I do see other sides of the dice. Maybe some kids will have some fun kicking this misshapen footbagesque toy. Maybe some of them will even get better at soccer because of it. And maybe some will be more likely to step in a hacky circle one day, then realize there are other types of bags, and eventually find footbag.org. If any ONE of those things happens, I will be pleased, especially the first one.
To sum it up, there's more to this game than its growth. I play footbag because it's fun, and I make contributions for the benefit of individuals regardless of quantity.
This is not by any means a jab at Franck (salut mon ami!), who I know is one of the (relatively) few people who has actually made significant contributions to footbag's promotion. I respect his opinion, and agree with it almost entirely.
However, I do see other sides of the dice. Maybe some kids will have some fun kicking this misshapen footbagesque toy. Maybe some of them will even get better at soccer because of it. And maybe some will be more likely to step in a hacky circle one day, then realize there are other types of bags, and eventually find footbag.org. If any ONE of those things happens, I will be pleased, especially the first one.
To sum it up, there's more to this game than its growth. I play footbag because it's fun, and I make contributions for the benefit of individuals regardless of quantity.
Ellis Piltz
Flipsider, The New.
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mikeanello
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Congratulations to Peter for the internet commercial. I am sure a lot of you know how hard it is to get a deal like this.
Frank and Ellis, you both make very good points. I agree with each of you in the following ways. It upsets me as well to see the sport of footbag promoted to new audiences the wrong way, with a cheap product, or in relation to another sport like soccer. If you tell me using my legs in some way that builds strength and coordination will help me play soccer better, I will agree with you. However, footbag is not the "gateway" sport to soccer. I believe it is more likely that a retired soccer player will play footbag, than the other way around. On the other hand, any exposer of footbag is good exposer, so long as the example provided is accurate and true. There is almost no better example of footbag than Peter Irish. I believe this internet commercial will inspire some people to start kicking, and that is a positive result of all this.
Sometimes you have to take the good (Peter Irish commercial) with the bag (Footy Buddy).
Have a great day.
P.S. I can't wait for the day when I'm in a shred circle and some newbee screams out, "Do a back flip!"
Frank and Ellis, you both make very good points. I agree with each of you in the following ways. It upsets me as well to see the sport of footbag promoted to new audiences the wrong way, with a cheap product, or in relation to another sport like soccer. If you tell me using my legs in some way that builds strength and coordination will help me play soccer better, I will agree with you. However, footbag is not the "gateway" sport to soccer. I believe it is more likely that a retired soccer player will play footbag, than the other way around. On the other hand, any exposer of footbag is good exposer, so long as the example provided is accurate and true. There is almost no better example of footbag than Peter Irish. I believe this internet commercial will inspire some people to start kicking, and that is a positive result of all this.
Sometimes you have to take the good (Peter Irish commercial) with the bag (Footy Buddy).
Have a great day.
P.S. I can't wait for the day when I'm in a shred circle and some newbee screams out, "Do a back flip!"
Mike Anello
http://www.rochesterfootbag.com
Never give up, unless up is what the customer really wants.
http://www.rochesterfootbag.com
Never give up, unless up is what the customer really wants.