Complex – A (Very) Brief Cultural History of the Adidas Rod Laver (2011)

A look at some of the history behind the Rod Laver shoes, the article makes mention of the use in footbag.

It is a shoe that speaks softly and carries a big stick, ubiquitous without over-saturation, and classic more for application than for association. 

The flat toe of the Laver’s second iteration drew attention of footbag-kicking hippies, the most industrious of which developed a special lacing technique to further promote the shoe’s potential in the sport. As the official shoe of the World Footbag Association, denying the adoption of the Rod Laver in subculture is a moot point.

Read the whole article here.

The Star Malaysia – Footbag Tourney Part of Fragrance Launch (2011)

In 2011 Adidas ran a campaign through South East Asia to promote a line of fragrances. The Malaysian leg was held in a large mall in Kuala Lumpur.

THE newly launched adidas Pure Game and Happy Game fragrances have inspired some slick footbag moves among followers of the “hacky sack” in the country.

And they are hosting the Malaysian Footbag Championship as part of the launch of the brand’s body care.

Coty Beauty Far East Export general manager Fons Houtkamp said the national champion will earn a four-day trip to the International Footbag Players’ Association (IFPA) world meet finals scheduled in Helsinki, Finland from July 3 to Aug 6.

Read more at http://www.thestar.com.my/news/community/2011/05/20/footbag-tourney-part-of-fragrance-launch/#g2dBJIgk4CROk2dV.99